37 lines
1.9 KiB
Markdown
37 lines
1.9 KiB
Markdown
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---
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title: Shopfront Solutions
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link: https://shopfrontsolutions.com.au/
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image: https://shopfrontsolutions.com.au/wp-content/uploads/2019/02/DSC_8441-Header-blurred.jpg
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type: page
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tags: C#, ASP.NET, MVC3, HTML, CSS, JavaScript, WinForms, Printing, Customer Support, Management, UX design
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summary: A platform for digital marketing in the retail sector
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location: /cv.03
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template: cv
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---
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This was a big project.
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It started small enough. A system to print shelf tickets for a group of pharmacies.
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Of course, that had its own technical challenges. Not least of which was printing
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from a browser in such a way that it would be consistent with pre-printed and/or
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pre-perforated paper. We ended up developing an unobtrusive background application
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for windows that would handle communication with the printer, and a separate web
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system for creating the print jobs.
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This expanded a lot. We built an entire visual editor for printible tickets with
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multiple dynamic labels and layouts of those labels. We also expanded the management
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side of the system to handle promotional periods and other forms of marketing.
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The idea became for marketing departments to create and upload assets and product
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pricing details, and the stores just had to log on and print what was relevant to
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them.
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With nearly a thousand stores using the system, there was a lot of iteration around
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the UI/UX of the system, especially about making life easier for the store users.
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We also started handling support tickets and calls (myself included) in order to
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better assist the stores. This helped me put an emphesis on the UX design, as I
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got to know the kinds of people that were using the system (and designing things
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so I had less support tickets to attend do :P ).
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Before I left, I was part of the management of the product as a whole, and was
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working on a big redesign and re-branding. Partially in an attempt to simplify
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the entire system, and to reach out to more non-pharmacy retail chains and outlets.
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