36 lines
1.9 KiB
Markdown
36 lines
1.9 KiB
Markdown
---
|
|
title: Shopfront Solutions
|
|
link: https://shopfrontsolutions.com.au/
|
|
image: https://shopfrontsolutions.com.au/wp-content/uploads/2019/02/DSC_8441-Header-blurred.jpg
|
|
type: page
|
|
tags: C#, ASP.NET, MVC3, HTML, CSS, JavaScript, WinForms, Printing, Customer Support, Management, UX design
|
|
summary: A platform for digital marketing in the retail sector.
|
|
location: /cv.03
|
|
template: cv
|
|
---
|
|
This was a big project.
|
|
|
|
It started small enough. A system to print shelf tickets for a group of pharmacies.
|
|
Of course, that had its own technical challenges. Not least of which was printing
|
|
from a browser in such a way that it would be consistent with pre-printed and/or
|
|
pre-perforated paper. We ended up developing an unobtrusive background application
|
|
for windows that would handle communication with the printer, and a separate web
|
|
system for creating the print jobs.
|
|
|
|
This expanded a lot. We built an entire visual editor for printible tickets with
|
|
multiple dynamic labels and layouts of those labels. We also expanded the management
|
|
side of the system to handle promotional periods and other forms of marketing.
|
|
The idea became for marketing departments to create and upload assets and product
|
|
pricing details, and the stores just had to log on and print what was relevant to
|
|
them.
|
|
|
|
With nearly a thousand stores using the system, there was a lot of iteration around
|
|
the UI/UX of the system, especially about making life easier for the store users.
|
|
We also started handling support tickets and calls (myself included) in order to
|
|
better assist the stores. This helped me put an emphesis on the UX design, as I
|
|
got to know the kinds of people that were using the system (and designing things
|
|
so I had less support tickets to attend do :P ).
|
|
|
|
Before I left, I was part of the management of the product as a whole, and was
|
|
working on a big redesign and re-branding. Partially in an attempt to simplify
|
|
the entire system, and to reach out to more non-pharmacy retail chains and outlets.
|